Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
May
2014
Publication date
(Print):
May
2014
Volume: 78
Issue: 3
Pages: 20-37
Article
DOI: 10.1509/jm.11.0245
SO-VID: 27dd3024-4637-4432-b743-a3b00e46e1da
Copyright © ©
2014