Title:
Journal of Marketing Research
Abbreviated Title:
Journal of Marketing Research
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2437
Publication date Created:
May
2007
Publication date
(Print):
May
2007
Volume: 44
Issue: 2
Pages: 224-233
Article
DOI: 10.1509/jmkr.44.2.224
SO-VID: 282b33ac-eb81-4c0e-b417-2d750dde483e
Copyright © ©
2007