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1,959
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Productivity, quality and relationship marketing in service operations
Author(s):
Evert Gummesson
Publication date
Created:
February 1998
Publication date
(Print):
February 1998
Journal:
International Journal of Contemporary Hospitality Management
Publisher:
Emerald
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International Journal of Management Studies
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3
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The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan
,
Shelby D. Hunt
(1994)
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Relationship Marketing of Services--Growing Interest, Emerging Perspectives
L. Berry
(1995)
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Measuring Productivity in Services
Sydney Coffey
,
Curtis McLaughlin
(1990)
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Author and article information
Journal
Title:
International Journal of Contemporary Hospitality Management
Abbreviated Title:
Int J Contemp Hospitality Mngt
Publisher:
Emerald
ISSN (Print):
0959-6119
Publication date Created:
February 1998
Publication date (Print):
February 1998
Volume
: 10
Issue
: 1
Pages
: 4-15
Article
DOI:
10.1108/09596119810199282
SO-VID:
28d20b77-db87-4b4f-980e-8e4c0dd954c6
Copyright ©
© 1998
License:
http://www.emeraldinsight.com/page/tdm
History
Data availability:
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