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      Marketing images of gender: A visual analysis

      Author(s): 1 , 2
      Publication date Created:
      Publication date (Electronic):
      Journal: Consumption Markets & Culture
      Publisher: Informa UK Limited

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          Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity

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            Social Comparison and the Idealized Images of Advertising

            Marsha Richins (1991)
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              The Distorted Mirror: Reflections on the Unintended Consequences of Advertising

              Richard W. Pollay (1986)
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                Author and article information

                Journal
                Title: Consumption Markets & Culture
                Abbreviated Title: Consumption Markets & Culture
                Publisher: Informa UK Limited
                ISSN (Print): 1025-3866
                ISSN (Electronic): 1477-223X
                Publication date Created: February 24 2011
                Publication date Created: January 1998
                Publication date (Electronic): February 24 2011
                Publication date (Print): January 1998
                Volume: 2
                Issue: 2
                Pages: 161-201
                Affiliations
                [1 ]a Department of Marketing , University of Rhode Island , 7 Lippitt Road, Kingston, RI, 02881, USA
                [2 ]b Pembroke Center for Teaching and Research on Women , Brown University , Box 1958, Providence, RI, 02912, USA
                Article
                DOI: 10.1080/10253866.1998.9670315
                SO-VID: 29b17b7b-163c-40b0-8d20-7b2772dc8333
                Copyright © © 1998
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