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      Public Relations Strategy in the Socialization of Five-Day School Policy as Reconstruction of Indonesia Younger Generation

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      Environment-Behaviour Proceedings Journal
      e-IPH Ltd.

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          Abstract

          This report aimed to report how the Education and Culture Ministry responded to the mass media spotlight and public criticism related to full-day school education. The case study method with in-depth interviews and observations were used to collect the data. The study result explained the Education and Culture Ministry carried out public relations strategies such as publications, events, news, and negotiations to socialize full-day school policy and involved non-governmental organizations and community leaders to maximize the results. This program is still a debate in the community but is continuing as an effort to build the character of Indonesia's young generation.

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          Author and article information

          Journal
          Environment-Behaviour Proceedings Journal
          E-BPJ
          e-IPH Ltd.
          2398-4287
          May 31 2020
          June 01 2020
          : 5
          : SI1
          : 11-16
          Article
          10.21834/ebpj.v5iSI1.2290
          2a645f4e-4f07-42e2-88ff-1df8f07dbd5a
          © 2020

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/


          Psychology,Urban design & Planning,Urban studies,General behavioral science,Cultural studies

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