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      Effects of Monetary Versus Environmental Information Framing: Implications for Long-Term Pro-Environmental Behavior and Intrinsic Motivation

      1 , 2
      Environment and Behavior
      SAGE Publications

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          Abstract

          Monetary incentives can reduce the performance of pro-environmental behavior, but it remains unclear if they undermine pro-environmental intrinsic motivation. In this longitudinal intervention study, we investigated how monetarily versus environmentally framed behavioral information influences pro-environmental intrinsic motivation, intentions, and behavior. Clients of a local German energy provider ( N = 657) were randomly assigned to receive electricity saving tips, combined with a savings potential in € (monetary framing) or in CO 2 (environmental framing). Both types of framed tips positively influenced long-term electricity saving intentions (after 9 months), compared with a control group (receiving no tips), but not behavioral change ( n = 285). Monetarily framed tips did not reduce pro-environmental intrinsic motivation (vs. a control group), but only environmentally framed tips increased pro-environmental intrinsic motivation, which mediated effects on intentions. Hence, environmental framing of behavioral interventions may be preferred when promoting long-term pro-environmental behavior without continuous monetary benefits. Otherwise, both framing strategies can be equally effective.

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          Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives

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            Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.

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              Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models

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                Author and article information

                Journal
                Environment and Behavior
                Environment and Behavior
                SAGE Publications
                0013-9165
                1552-390X
                November 2018
                August 23 2017
                November 2018
                : 50
                : 9
                : 997-1031
                Affiliations
                [1 ]Otto-von-Guericke University Magdeburg, Germany
                [2 ]Norwegian University of Science and Technology, Trondheim, Norway
                Article
                10.1177/0013916517725371
                2ad2ed7e-bbd5-41e0-af9b-8719cea44fdd
                © 2018

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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