7
views
0
recommends
+1 Recommend
1 collections
    0
    shares

      To submit to the journal, please click here

      • Record: found
      • Abstract: found
      • Article: found

      Transformational leadership and Taiwanese public relations practitioners' job satisfaction and organizational commitment

      Social Behavior and Personality: an international journal
      Scientific Journal Publishers Ltd

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          The effects of transformational leadership on the job satisfaction and organizational commitment of public relations (PR) practitioners were examined within the context of PR companies in Taiwan. PR practitioners (600) were randomly selected from 159 PR firms located in Taipei and sampled. There were 305 usable questionnaires (50% validity rate). Regression analyses indicated that transformational leadership dimensions did have a significant impact on the job satisfaction of PR practitioners. Furthermore, in this study job satisfaction was found to be a mediator of the effects of transformational leadership on the organizational commitment of PR practitioners. The results of this study may provide a managerial reference to assist in enhancing the job satisfaction of PR practitioners as well as their commitment to the organization through improved organizational leadership.

          Related collections

          Author and article information

          Journal
          Social Behavior and Personality: an international journal
          soc behav pers
          Scientific Journal Publishers Ltd
          0301-2212
          February 01 2012
          February 01 2012
          : 40
          : 1
          : 31-46
          Article
          10.2224/sbp.2012.40.1.31
          2ada3f51-0e97-4abd-a164-0abc208eb829
          © 2012
          History

          Comments

          Comment on this article