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      Sustainable fashion: current and future research directions

      , , ,
      European Journal of Marketing
      Emerald

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          Abstract

          Purpose

          The sustainable fashion (SF) literature is fragmented across the management discipline, leaving the path to a SF future unclear. As of yet, there has not been an attempt to bring these insights together or to more generally explore the question of “what is known about SF in the management literature and where could the SF field go from there?”. The purpose of this paper is to bring together the field to identify opportunities for societal impact and further research.

          Design/methodology/approach

          A systematic literature review was conducted from the first appearances of SF in the management literature in 2000 up to papers published in June 2019, which resulted in 465 included papers.

          Findings

          The results illustrate that SF research is largely defined by two approaches, namely, pragmatic change and radical change. The findings reveal seven research streams that span across the discipline to explore how organisational and consumer habits can be shaped for the future.

          Research limitations/implications

          What is known about SF is constantly evolving, therefore, the paper aims to provide a representative sample of the state of SF in management literature to date.

          Practical implications

          This review provides decision makers with insights that have been synthesised from across the management field.

          Originality/value

          This review identifies knowledge gaps and informs managerial decision making in the field, particularly through serving as a foundation for further research.

          Related collections

          Most cited references228

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          Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement.

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            Towards a Methodology for Developing Evidence-Informed Management Knowledge by Means of Systematic Review

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              • Abstract: found
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              Is Open Access

              Methods for the thematic synthesis of qualitative research in systematic reviews

              Background There is a growing recognition of the value of synthesising qualitative research in the evidence base in order to facilitate effective and appropriate health care. In response to this, methods for undertaking these syntheses are currently being developed. Thematic analysis is a method that is often used to analyse data in primary qualitative research. This paper reports on the use of this type of analysis in systematic reviews to bring together and integrate the findings of multiple qualitative studies. Methods We describe thematic synthesis, outline several steps for its conduct and illustrate the process and outcome of this approach using a completed review of health promotion research. Thematic synthesis has three stages: the coding of text 'line-by-line'; the development of 'descriptive themes'; and the generation of 'analytical themes'. While the development of descriptive themes remains 'close' to the primary studies, the analytical themes represent a stage of interpretation whereby the reviewers 'go beyond' the primary studies and generate new interpretive constructs, explanations or hypotheses. The use of computer software can facilitate this method of synthesis; detailed guidance is given on how this can be achieved. Results We used thematic synthesis to combine the studies of children's views and identified key themes to explore in the intervention studies. Most interventions were based in school and often combined learning about health benefits with 'hands-on' experience. The studies of children's views suggested that fruit and vegetables should be treated in different ways, and that messages should not focus on health warnings. Interventions that were in line with these suggestions tended to be more effective. Thematic synthesis enabled us to stay 'close' to the results of the primary studies, synthesising them in a transparent way, and facilitating the explicit production of new concepts and hypotheses. Conclusion We compare thematic synthesis to other methods for the synthesis of qualitative research, discussing issues of context and rigour. Thematic synthesis is presented as a tried and tested method that preserves an explicit and transparent link between conclusions and the text of primary studies; as such it preserves principles that have traditionally been important to systematic reviewing.

                Author and article information

                Journal
                European Journal of Marketing
                EJM
                Emerald
                0309-0566
                0309-0566
                February 27 2020
                December 03 2020
                February 27 2020
                December 03 2020
                : 54
                : 11
                : 2873-2909
                Article
                10.1108/EJM-02-2019-0132
                2aff1cc4-ebea-4f85-b4f6-d57bd1c7653f
                © 2020

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