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      Customer positivity and participation in services: an empirical test in a health care context

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          Bad is stronger than good.

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            The role of positive emotions in positive psychology. The broaden-and-build theory of positive emotions.

            In this article, the author describes a new theoretical perspective on positive emotions and situates this new perspective within the emerging field of positive psychology. The broaden-and-build theory posits that experiences of positive emotions broaden people's momentary thought-action repertoires, which in turn serves to build their enduring personal resources, ranging from physical and intellectual resources to social and psychological resources. Preliminary empirical evidence supporting the broaden-and-build theory is reviewed, and open empirical questions that remain to be tested are identified. The theory and findings suggest that the capacity to experience positive emotions may be a fundamental human strength central to the study of human flourishing.
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              Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments

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                Author and article information

                Journal
                Journal of the Academy of Marketing Science
                J. of the Acad. Mark. Sci.
                Springer Nature
                0092-0703
                1552-7824
                May 2013
                July 13 2012
                : 41
                : 3
                : 338-356
                Article
                10.1007/s11747-012-0307-4
                2b04a27c-9ae4-481f-938e-f6937685ae1d
                © 2012
                Product

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