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      "A breath of fresh air worth spreading": media coverage of retailer abandonment of tobacco sales.

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          Abstract

          Media play an important role in the diffusion of innovations by spreading knowledge of their relative advantages. We examined media coverage of retailers abandoning tobacco sales to explore whether this innovation might be further diffused by media accounts.

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          Author and article information

          Journal
          Am J Public Health
          American journal of public health
          1541-0048
          0090-0036
          Mar 2014
          : 104
          : 3
          Affiliations
          [1 ] The authors are with the Department of Social and Behavioral Sciences, University of California, San Francisco.
          Article
          NIHMS554105
          10.2105/AJPH.2013.301564
          24432885

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