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ANÁLISIS DE LA RESPONSABILIDAD SOCIAL EMPRESARIAL EN LA RESPUESTA AFECTIVA DE LOS USUARIOS DE BANCOLOMBIA Translated title: ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY IN THE AFFECTIVE RESPONSE OF BANCOLOMBIA'S USERS Translated title: ANÁLISE DA RESPONSABILIDADE SOCIAL CORPORATIVA NA RESPOSTA AFETIVA DOS USUÁRIOS DO BANCOLOMBIA
Authors: María Cristina Otero Gómez, Wilson Giraldo Pérez, Luis Alejandro Gutiérrez Barriga

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