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      Cluster Analysis in Marketing Research: Review and Suggestions for Application

      Author(s): 1 , 2
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Marketing Research
      Publisher: SAGE Publications

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          Hierarchical clustering schemes.

          S C Johnson (1967)
          Article 0 comments Cited 649 times – based on 0 reviews     Review now
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            Objective Criteria for the Evaluation of Clustering Methods

            William Rand (1971)
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              The Scientific Use of Factor Analysis in Behavioral and Life Sciences

              Raymond B. Cattell (1978)
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                Author and article information

                Journal
                Title: Journal of Marketing Research
                Abbreviated Title: Journal of Marketing Research
                Publisher: SAGE Publications
                ISSN (Print): 0022-2437
                ISSN (Electronic): 1547-7193
                Publication date Created: December 13 2018
                Publication date Created: May 1983
                Publication date (Electronic): December 13 2018
                Publication date (Print): May 1983
                Volume: 20
                Issue: 2
                Pages: 134-148
                Affiliations
                [1 ]School of Business Administration, University of Connecticut.
                [2 ]Owen Graduate School of Management, Vanderbilt University.
                Article
                DOI: 10.1177/002224378302000204
                SO-VID: 2d0460aa-044b-4ac1-a434-d33ae76369b1
                Copyright © © 1983
                License:

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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