Title:
Journal of Consumer Research
Abbreviated Title:
J Consum Res
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
October
01 2010
Publication date
(Print):
October
01 2010
Volume: 37
Issue: 3
Pages: 511-529
Article
DOI: 10.1086/652731
SO-VID: 2dfe8cd3-db11-4858-ad7b-05f46124cbfd
Copyright © ©
2010