- Record: found
- Abstract: not found
- Article: not found
Brand trust in the context of consumer loyalty
December 2001
December 2001
Read this article at
There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
Most cited references38
- Record: found
- Abstract: not found
- Article: not found
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt (1994)
- Record: found
- Abstract: not found
- Article: not found
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Susan Fournier (1998)
- Record: found
- Abstract: not found
- Article: not found
Customer Loyalty: Toward an Integrated Conceptual Framework
A. S. Dick, K Basu (1994)