Strategic Communication in Public Participation

Abstract

This paper emphasises significantly on public relations strategic planning in public participation to gain organisational effectiveness.  Grunig (1992) describes organisation’s decision affects public and in turn the public affect the organisation’s decision.  This paper discusses the Situational theory of publics (Grunig, 1992) and highlights communication programmes for public participation in the development of slope area in Bukit Antarabangsa, Selangor. This paper suggests a framework of public relations strategic planning for public participation in MPAJ based on findings obtained from multiple methods of data collection.

Journal

Title: Journal of ASIAN Behavioural Studies

Abbreviated Title: jABs

Publisher: e-IPH Ltd.

ISSN (Electronic): 2514-7528

Publication date Created: August 22 2018

Publication date (Electronic): August 24 2018

Volume: 3

Issue: 10

Page: 162

Article

DOI: 10.21834/jabs.v3i10.315

Copyright statement: © 2018

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

Product

Self URI (journal page): https://jabs.e-iph.co.uk

Self URI (article page): https://jabs.e-iph.co.uk/index.php/jABs/article/view/315

Self URI (pdf): https://jabs.e-iph.co.uk/index.php/jABs/article/download/315/392