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      Maximising Financial Services: Sophisticated Database Marketing

      Author(s): ,
      Publication date Created:
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      Journal: Marketing Intelligence & Planning
      Publisher: Emerald

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          Pinning down Geodemographics

          D.G TONKS (1990)
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            Author and article information

            Journal
            Title: Marketing Intelligence & Planning
            Abbreviated Title: Mrkting Intelligence & Plan
            Publisher: Emerald
            ISSN (Print): 0263-4503
            Publication date Created: July 1990
            Publication date (Print): July 1990
            Volume: 8
            Issue: 7
            Pages: 11-15
            Article
            DOI: 10.1108/EUM0000000001091
            SO-VID: 2fd756fa-7aae-44eb-a08a-be6d930612b5
            Copyright © © 1990
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