Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
January
2005
Publication date
(Print):
January
2005
Volume: 69
Issue: 1
Pages: 80-94
Article
DOI: 10.1509/jmkg.69.1.80.55505
SO-VID: 3158306a-2d43-4c32-a0d2-b8edda9fd82a
Copyright © ©
2005