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      Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

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      Journal of Marketing
      American Marketing Association (AMA)

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          The Effect of a Market Orientation on Business Profitability

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            Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration

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              The Capabilities of Market-Driven Organizations

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                Author and article information

                Journal
                Journal of Marketing
                Journal of Marketing
                American Marketing Association (AMA)
                0022-2429
                January 2005
                January 2005
                : 69
                : 1
                : 80-94
                Article
                10.1509/jmkg.69.1.80.55505
                3158306a-2d43-4c32-a0d2-b8edda9fd82a
                © 2005
                History

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