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      Goodwill: A reexamination of the construct and its measurement

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      Communication Monographs
      Informa UK Limited

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          Author and article information

          Journal
          RCMM
          Communication Monographs
          Comm. Monographs
          Informa UK Limited
          0363-7751
          March 1999
          March 1999
          : 66
          : 1
          : 90-103
          Article
          10.1080/03637759909376464
          31d9276f-0438-4f8d-90fd-449dc5b47051
          © 1999
          History

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