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      Same Behavior, Different Consequences: Reactions to Men's and Women's Altruistic Citizenship Behavior.

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      Journal of Applied Psychology
      American Psychological Association (APA)

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          Abstract

          In 2 experimental studies, the authors hypothesized that the performance of altruistic citizenship behavior in a work setting would enhance the favorability of men's (but not women's) evaluations and recommendations, whereas the withholding of altruistic citizenship behavior would diminish the favorability of women's (but not men's) evaluations and recommendations. Results supported the authors' predictions. Together with the results of a 3rd study demonstrating that work-related altruism is thought to be less optional for women than for men, these results suggest that gender-stereotypic prescriptions regarding how men and women should behave result in different evaluative reactions to the same altruistic behavior, depending on the performer's sex.

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          Most cited references17

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          Description and Prescription: How Gender Stereotypes Prevent Women's Ascent Up the Organizational Ladder

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            Gender and leadership style: A meta-analysis.

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              Self-promotion as a risk factor for women: the costs and benefits of counterstereotypical impression management.

              Three experiments tested and extended recent theory regarding motivational influences on impression formation (S. T. Fiske & S. L. Neuberg, 1990; J. L. Hilton & J. M. Darley, 1991) in the context of an impression management dilemma that women face: Self-promotion may be instrumental for managing a competent impression, yet women who self-promote may suffer social reprisals for violating gender prescriptions to be modest. Experiment 1 investigated the influence of perceivers' goals on processes that inhibit stereotypical thinking, and reactions to counterstereotypical behavior. Experiments 2-3 extended these findings by including male targets. For female targets, self-promotion led to higher competence ratings but incurred social attraction and hireability costs unless perceivers were outcome-dependent males. For male targets, self-effacement decreased competence and hireability ratings, though its effects on social attraction were inconsistent.
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                Author and article information

                Journal
                Journal of Applied Psychology
                Journal of Applied Psychology
                American Psychological Association (APA)
                1939-1854
                0021-9010
                2005
                2005
                : 90
                : 3
                : 431-441
                Article
                10.1037/0021-9010.90.3.431
                15910140
                332dae09-a9ff-4325-a7b0-d258c91cea70
                © 2005
                History

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