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      Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

      Author(s): 1 , 2 , 3
      Publication date Created:
      Publication date (Electronic):
      Journal: Journal of Marketing Research
      Publisher: SAGE Publications

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          The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations

          Akshay R Rao, Kent B. Monroe (1988)
          Article 0 comments Cited 156 times – based on 0 reviews     Review now
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            Intrinsic versus extrinsic cues as determinants of perceived product quality.

            Jacob Jacoby, George Szybillo (1974)
            Article 0 comments Cited 49 times – based on 0 reviews     Review now
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              Some Consequences of the Habit of Judging Quality by Price

              Tibor Scitovszky (1944)
              Article 0 comments Cited 25 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing Research
                Abbreviated Title: Journal of Marketing Research
                Publisher: SAGE Publications
                ISSN (Print): 0022-2437
                ISSN (Electronic): 1547-7193
                Publication date Created: December 06 2018
                Publication date Created: August 1991
                Publication date (Electronic): December 06 2018
                Publication date (Print): August 1991
                Volume: 28
                Issue: 3
                Pages: 307-319
                Affiliations
                [1 ]Boston College.
                [2 ]Virginia Polytechnic Institute and State University, at the time the research was carried out.
                [3 ]University of Miami.
                Article
                DOI: 10.1177/002224379102800305
                SO-VID: 33997d25-8c5a-4d7e-aa59-fc1b845639b3
                Copyright © © 1991
                License:

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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