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      Packaging Development for Promotion Dam Tourism Community: Ratchaprapa Dam, Khaosok National Park, Surat Thani Province

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      Environment-Behaviour Proceedings Journal

      e-IPH Ltd.

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          Abstract

          The study of Product and Packaging factors that Influence on Consumer Purchase Decision aims to study consumers' products demands inclusive of the factors affecting consumer interest and buying decisions and explores the characteristics of packaging that is consistent with consumer demand and to offer product and packaging design guideline which can attract and make consumer purchasing decisions. The study reveals consumers prefer local products, fine-looking packages which reasonable price, can use as a souvenir, geometric shape packaging are the factors affecting consumer interest and purchase decisions.Thus, this could benefit to design and develop products to meet the needs of consumers.

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          Consumer perceptions of product packaging

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            Author and article information

            Journal
            Environment-Behaviour Proceedings Journal
            E-BPJ
            e-IPH Ltd.
            2398-4287
            March 02 2018
            March 02 2018
            : 3
            : 7
            : 183
            Article
            10.21834/e-bpj.v3i7.1280
            © 2018

            This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

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