Title:
Journal of Targeting, Measurement and Analysis for Marketing
Abbreviated Title:
J Target Meas Anal Mark
Publisher:
Springer Nature America, Inc
ISSN
(Electronic):
1479-1862
Publication date Created:
June
2012
Publication date
(Electronic):
May
28 2012
Publication date
(Print):
June
2012
Volume: 20
Issue: 2
Pages: 133-143
Article
DOI: 10.1057/jt.2012.8
SO-VID: 34092b40-a841-43ce-ab34-99b73ad8dcb8
Copyright © ©
2012