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Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services
Author(s):
David Gefen
,
Detmar W. Straub
Publication date
Created:
December 2004
Publication date
(Print):
December 2004
Journal:
Omega
Publisher:
Elsevier BV
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The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan
,
Shelby D. Hunt
(1994)
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NOT SO DIFFERENT AFTER ALL: A CROSS-DISCIPLINE VIEW OF TRUST.
D. Rousseau
,
S. Sitkin
,
R. S. Burt
…
(1998)
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Determinants of Long-Term Orientation in Buyer-Seller Relationships
Shankar Ganesan
(1994)
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Author and article information
Journal
Title:
Omega
Abbreviated Title:
Omega
Publisher:
Elsevier BV
ISSN (Print):
03050483
Publication date Created:
December 2004
Publication date (Print):
December 2004
Volume
: 32
Issue
: 6
Pages
: 407-424
Article
DOI:
10.1016/j.omega.2004.01.006
SO-VID:
348e7df1-2ae5-4898-a543-51c40d293b26
Copyright ©
© 2004
License:
http://www.elsevier.com/tdm/userlicense/1.0/
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