Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
SAGE Publications
ISSN
(Print):
0022-2429
ISSN
(Electronic):
1547-7185
Publication date Created:
November
28 2018
Publication date Created:
July
1994
Publication date
(Electronic):
November
28 2018
Publication date
(Print):
July
1994
Volume: 58
Issue: 3
Pages: 20-38
Affiliations
[1
]University of Alabama.
[2
]Texas Tech University.
Article
DOI: 10.1177/002224299405800302
SO-VID: 3493d613-4eaf-41e2-98cc-7148e2ca347e
Copyright © ©
1994