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      The Commitment-Trust Theory of Relationship Marketing

      1 , 2
      Journal of Marketing
      SAGE Publications

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          Most cited references56

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          A new scale for the measurement of interpersonal trust.

          J ROTTER (1967)
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            Perceived organizational support and employee diligence, commitment, and innovation.

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              Matching People and Organizations: Selection and Socialization in Public Accounting Firms

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                Author and article information

                Journal
                Journal of Marketing
                Journal of Marketing
                SAGE Publications
                0022-2429
                1547-7185
                November 28 2018
                July 1994
                November 28 2018
                July 1994
                : 58
                : 3
                : 20-38
                Affiliations
                [1 ]University of Alabama.
                [2 ]Texas Tech University.
                Article
                10.1177/002224299405800302
                3493d613-4eaf-41e2-98cc-7148e2ca347e
                © 1994

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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