Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
JAMS
Publisher:
Springer Nature
ISSN
(Print):
0092-0703
ISSN
(Electronic):
1552-7824
Publication date Created:
December
1996
Publication date
(Print):
December
1996
Volume: 24
Issue: 1
Pages: 3-16
Article
DOI: 10.1007/BF02893933
SO-VID: 34dcc829-0358-40e6-9b67-6f0d243695c4
Copyright © ©
1996