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      Melodrama egípcio: uma tecnologia do sujeito moderno?<A NAME="suptitulo"></A> Translated title: Egyptian melodrama technology of the modern subject?

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          Abstract

          Considero bastante evidente que os textos melodramáticos podem atuar sobre os espectadores de vários modos. Não podemos simplesmente analisar as mensagens explícitas da trama e dos personagens, assim como não devemos nos limitar ao estudo da recepção. O que pretendo explorar neste ensaio, entretanto, é como a representação da emoção dos personagens no melodrama egípcio pode fornecer um modelo para um novo tipo de sujeito individualizado. A análise considera os objetivos dos produtores e escritores dos seriados televisivos, assim como a convivência de uma empregada doméstica com estes conteúdos.

          Translated abstract

          I think it is abundantly clear thar melodramatic texts can work on viewers in multiple ways. One cannot simply analyze the overt messages of plot and character, just as one should not limit oneself to the study of reception. What I want explore in this essay, however, is how the representation of characters' emotions in Egyptian melodrama might provide a model for a new kind of individuated subject. The analyses is based on the objectives of TV series writers and producers, and on a domestic servant lived experience interacting with such content.

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          Most cited references40

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          Genealogies of Religion

          Talal Asad (1993)
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            Loving with a Vengeance: Mass-Produced Fantasies for Women

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              Modernity at large

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                Author and article information

                Contributors
                Role: ND
                Journal
                s_pagu
                Cadernos Pagu
                Cad. Pagu
                Núcleo de Estudos de Gênero - Pagu (Campinas )
                0104-8333
                2003
                : 0
                : 21
                : 75-102
                Affiliations
                [1 ] Universidade de Columbia
                Article
                S0104-83332003000200005
                10.1590/S0104-83332003000200005
                34ef405d-2179-40c2-9954-73018eb901f4

                http://creativecommons.org/licenses/by/4.0/

                History

                Gender,Subjectivity,Melodrama,Reception,Egypt,Gênero,Subjetividade,Recepção,Egito

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