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A Theoretical and Empirical Evaluation of Price Deals for Consumer Nondurables
Author(s):
Robert C. BLATTBERG
,
Gary D. Eppen
,
Joshua Lieberman
,
Robert Blattberg
Publication date:
1981
Journal:
Journal of Marketing
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DOI::
10.1177/002224298104500111
ScienceOpen disciplines:
Quantitative & Systems biology
,
Biophysics
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ScienceOpen disciplines:
Quantitative & Systems biology
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Biophysics
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