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Abstract

The present article describes VAS Generator (www.vasgenerator.net), a free Web service for creating a wide range of visual analogue scales that can be used as measurement devices in Web surveys and Web experimentation, as well as for local computerized assessment. A step-by-step example for creating and implementing a visual analogue scale with visual feedback is given. VAS Generator and the scales it generates work independently of platforms and use the underlying languages HTML and JavaScript. Results from a validation study with 355 participants are reported and show that the scales generated with VAS Generator approximate an interval-scale level. In light of previous research on visual analogue versus categorical (e.g., radio button) scales in Internet-based research, we conclude that categorical scales only reach ordinal-scale level, and thus visual analogue scales are to be preferred whenever possible.

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Standards for Internet-Based Experimenting

Ulf-Dietrich Reips (2002)

This article summarizes expertise gleaned from the first years of Internet-based experimental research and presents recommendations on: (1) ideal circumstances for conducting a study on the Internet; (2) what precautions have to be undertaken in Web experimental design; (3) which techniques have proven useful in Web experimenting; (4) which frequent errors and misconceptions need to be avoided; and (5) what should be reported. Procedures and solutions for typical challenges in Web experimenting are discussed. Topics covered include randomization, recruitment of samples, generalizability, dropout, experimental control, identity checks, multiple submissions, configuration errors, control of motivational confounding, and pre-testing. Several techniques are explained, including “warm-up,” “high hurdle,” password methods, “multiple site entry,” randomization, and the use of incentives. The article concludes by proposing sixteen standards for Internet-based experimenting.

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A Comparison of Multi-Item Likert and Visual Analogue Scales for the Assessment of Transactionally Defined Coping Function1

Darren Flynn, Paul van Schaik, Anna van Wersch (2004)

Summary: The evaluation and monitoring of interventions that are designed to alleviate psychosocial stress rely largely on subjective assessments of coping as primary outcome measures. The pros and cons of different response formats used to measure coping variables are unexplored; yet arguably, response format is a very important methodological issue for the clinical application and evaluation of psychosocial interventions. This study compared the levels of functional coping and transactional coping patterns assessed with multi-item 7-point Likert Scales (LS) and 65mm Visual Analogue Scales (VAS), within the framework of the Functional Dimensions of Coping (FDC) Scale developed by Ferguson and Cox, 1997. LS yielded significantly higher levels of functional coping for all four subscales, and captured a wider range of transactional coping patterns for the approach, emotion, and avoidance coping functions, than VAS. The authors recommend the use of LS for baseline assessments of transactionally defined coping function within the FDC framework.