Avgusta Y. Shestyuk:
ORCID: http://orcid.org/0000-0003-1734-8153
Role: ConceptualizationRole: Data curationRole: Formal analysisRole: InvestigationRole:
MethodologyRole: Project administrationRole: SupervisionRole: VisualizationRole: Writing
– original draftRole: Writing – review & editing
Karthik Kasinathan: Role: ConceptualizationRole: Data curationRole: Formal analysisRole: InvestigationRole:
MethodologyRole: SoftwareRole: VisualizationRole: Writing – review & editing
Viswajith Karapoondinott: Role: Formal analysisRole: MethodologyRole: SoftwareRole: VisualizationRole: Writing
– review & editing
Robert T. Knight: Role: ConceptualizationRole: InvestigationRole: SupervisionRole: Writing – review
& editing
Ram Gurumoorthy: Role: ConceptualizationRole: Data curationRole: Formal analysisRole: Funding acquisitionRole:
InvestigationRole: MethodologyRole: Project administrationRole: SoftwareRole: SupervisionRole:
VisualizationRole: Writing – review & editing
Vilfredo De Pascalis: Role: Editor
Journal ID (nlm-ta): PLoS One
Journal ID (iso-abbrev): PLoS ONE
Journal ID (publisher-id): plos
Journal ID (pmc): plosone
Title:
PLoS ONE
Publisher:
Public Library of Science
(San Francisco, CA USA
)
ISSN
(Electronic):
1932-6203
Publication date
(Electronic):
28
March
2019
Publication date Collection: 2019
Volume: 14
Issue: 3
Electronic Location Identifier: e0214507
Affiliations
[1
]
R&D department, Nielsen Consumer Neuroscience, Berkeley, California, United States
of America
[2
]
Helen Wills Neuroscience Institute, University of California, Berkeley, California,
United States of America
[3
]
Department of Psychology, University of California, Berkeley, California, United States
of America
La Sapienza University of Rome, ITALY
Author notes
Competing Interests: AYS, KK, VK, and RG are employees and RTK has served as a paid consultant in the Consumer
Neuroscience division of the Nielsen Company. KK and RG own Nielsen stock (Nielsen
Holdings PLC; NYSE: NLSN). RG and RTK have been awarded numerous patents in the field
of consumer neuroscience. The Consumer Neuroscience division of the Nielsen Company
provided funds and operational support for this study. The company president and executive
team had no direct influence on study design, stimuli selection, data collection,
data analysis, results interpretation, or manuscript preparation. Author’s employment
and remuneration do not depend on the outcomes or publication of this study. The authors
declare no other financial or otherwise competing conflicts of interest. The present
competing interests do not alter authors’ adherence to PLOS ONE policies on sharing
data and materials.
Author information
Article
Publisher ID:
PONE-D-18-24038
DOI: 10.1371/journal.pone.0214507
PMC ID: 6438528
PubMed ID: 30921406
SO-VID: 36ed96fc-3416-4eb6-a9a2-cb3a31ad9cfd
Copyright © © 2019 Shestyuk et al
License:
This is an open access article distributed under the terms of the
Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided
the original author and source are credited.
Funded by: Nielsen Company
Award Recipient
:
Ram Gurumoorthy
The study was funded by the Nielsen Company. The funders had no role in study design,
data collection and analysis, decision to publish, or preparation of the manuscript.
AYS, KK, VK, and RG are employees of the Consumer Neuroscience division of the Nielsen
Company, and RTK is a paid consultant. The Consumer Neuroscience division of the Nielsen
Company provided support in the form of salaries for authors AYS, KK, VK and RG and
consultant fees to RTK, but did not have any additional role in the study design,
data collection and analysis, decision to publish, or preparation of the manuscript.
The specific roles of these authors are articulated in the ‘author contributions’
section.
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Brain Electrophysiology
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Electroencephalography
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Biology and Life Sciences
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Physiology
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Electrophysiology
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Neurophysiology
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Brain Electrophysiology
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Electroencephalography
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Medicine and Health Sciences
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Physiology
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Electrophysiology
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Neurophysiology
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Brain Electrophysiology
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Electroencephalography
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Neuroscience
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Brain Electrophysiology
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Electroencephalography
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Brain Mapping
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Electroencephalography
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Medicine and Health Sciences
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Clinical Medicine
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Research and Analysis Methods
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Social Networks
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Social Networks
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Twitter
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Emotions
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Cognitive Science
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Communications
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Social Communication
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Computer and Information Sciences
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Network Analysis
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Social Media
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Social Networks
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Memory
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Learning and Memory
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Memory
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Attention
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