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      The role of evidence-based media advocacy in the promotion of tobacco control policies.

      1 ,
      Salud publica de Mexico

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          Abstract

          This article discusses the role of evidence-based media advocacy in the promotion of tobacco control policies. Evidence is a driving force for campaigns seeking to implement a tobacco control policy. An effective campaign is based in evidence that demonstrates why a policy should be implemented, and what the potential benefits are. Media advocacy is the process of disseminating information through the communications media where the aim is to effect action, such as a change of policy, or to alter the public's view of an issue. Discussion focuses on: 1) the importance of, and methods for, collecting and communicating evidence and information to make it clear and usable for legislators, the media, and the public; and 2) the role of earned and paid media in advancing tobacco control issues. The discussion is made within the context of a specific advocacy example; in this case the 2010 campaign to increase the tobacco tax in Mexico.

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          Author and article information

          Journal
          Salud Publica Mex
          Salud publica de Mexico
          1606-7916
          0036-3634
          Jun 2012
          : 54
          : 3
          Affiliations
          [1 ] Campaign for Tobacco-Free Kids, 1400 Eye Street NW, Washington, DC, USA. clane@tobaccofreekids.org
          Article
          S0036-36342012000300010
          22689166
          37ac37af-2a91-41a8-ad8f-cb203b8bb685
          History

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