Title:
Journal of Marketing Management
Abbreviated Title:
Journal of Marketing Management
Publisher:
Informa UK Limited
ISSN
(Print):
0267-257X
ISSN
(Electronic):
1472-1376
Publication date Created:
September
07 2015
Publication date
(Print):
September
07 2015
Volume: 31
Issue: 15-16
Pages: 1739-1745
Article
DOI: 10.1080/0267257X.2015.1076873
SO-VID: 385b421c-3fcb-44d4-b44d-13e3a674aad2
Copyright © ©
2015