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      Using cognitive theory to explain entrepreneurial risk-taking: Challenging conventional wisdom

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      Journal of Business Venturing

      Elsevier BV

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          Most cited references 17

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          Advances in prospect theory: Cumulative representation of uncertainty

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            On perceptual readiness.

             Jerome Bruner (1957)
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              Availability versus accessibility of information in memory for words

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                Author and article information

                Journal
                Journal of Business Venturing
                Journal of Business Venturing
                Elsevier BV
                08839026
                November 1995
                November 1995
                : 10
                : 6
                : 425-438
                Article
                10.1016/0883-9026(95)00082-J
                © 1995

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