Motivation – Combination of qualitative and quantitative methodologies to develop a simulated environment to study decision-making processes from a NDM perspective. Research approach – Discourse analysis to find interpretative repertoires, use of Visual Analog Scales and ANOVA to validate the repertoires. Findings/Design – Usefulness of qualitative and quantitative methodologies to develop the simulation, importance of a rigorous validation. Research limitations/Implications – Need for comparison with a real website in further studies. Originality/Value – Use of NDM perspective to investigate processes that were studied just from a DM perspective. Take away message – It is possible to study decision-making by naturally simulating them with computer technology in a laboratory.
Content
Author and article information
Contributors
Dorian Soru
Paolo Cottone
Gianmarco Altoè
Valentina Schiavinato
Giuseppe Mantovani
Conference
Publication date:
June
2009
Publication date
(Print):
June
2009
Pages: 293-294
Affiliations
[1]Department of General Psychology
[2]Department of Developmental and Socialization Psychology
University of Padua, Italy