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      Comparative analysis of perception of organization—public relationships in Chinese and Korean newspapers

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          Abstract

          We compared attitudes, dimensions, and perspectives related to organization–public relationships (OPR) as represented in articles published in major daily newspapers in China and South Korea. Content analysis showed more negative attitudes toward OPR for South Korean (17.4%) than for Chinese newspapers (3.4%). Control mutuality, trust, and satisfaction were found to be important dimensions. Face/favor was found to be an important dimension in Chinese OPR articles, where it appeared for three successive years (14.9%). In contrast, it did not appear at all in South Korean articles. The findings show that attitudes, dimensions, and perspectives related to OPR reporting in the press are subject to influence from sociocultural characteristics, suggesting that different results may be obtained for countries with different characteristics.

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          Author and article information

          Journal
          Social Behavior and Personality: an international journal
          soc behav pers
          Scientific Journal Publishers Ltd
          0301-2212
          May 07 2019
          May 07 2019
          : 47
          : 5
          : 1-8
          Affiliations
          [1 ]NTIS Center, Korea Institute of Science and Technology Information, Republic of Korea
          [2 ]International Cooperation Division, The Korean Food Promotion Institute, Republic of Korea
          [3 ]Korea University Gifted Education Center, Seoul, Republic of Korea
          [4 ]Department of Public Relations and Design, Eulji University, Republic of Korea
          Article
          10.2224/sbp.7854
          38dbbf3f-93e0-4e83-9aea-32865e6cde19
          © 2019
          History

          Psychology,Social & Behavioral Sciences,General behavioral science,Family & Child studies,Development studies

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