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      Persuasive Technology in Education: Motivating Individuals to Enter Higher Education

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      Proceedings of the 30th International BCS Human Computer Interaction Conference (HCI)

      Fusion

      11 - 15 July 2016

      Persuasive Technology (PT), Higher Education (HE), Low Participating Neighbourhood (LPN), Socio-Economic Classification (SEC)

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          Abstract

          This research aims to explore the use of persuasive technology within the educational context. Technology has previously been applied to aid teaching and to encourage skills development and learning in various educational settings, primarily targeting students who are already in education. This research, however, addresses individuals who are not involved in education or who may choose not to continue in education: persuasive technology will be investigated for its potential to motivate these individuals to enter higher education if it is an appropriate option for them.

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          Most cited references 8

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          BJ Fogg's Behavior Model

           B Fogg (2015)
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            Muñoz, F.: Persuasive technologies in education: improving motivation to read and write for children

             A. Lucero,  R Zuloaga,  S Mota (2006)
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              Persuasive Technology for Learning and Teaching – The EuroPLOT Project

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                Author and article information

                Contributors
                Conference
                July 2016
                July 2016
                : 1-6
                Affiliations
                Centre for HCI Design

                City University London, Northampton Square, EC1V 0HB, London, United Kingdom
                Article
                10.14236/ewic/HCI2016.15
                © Toor. Published by BCS Learning and Development Ltd. Proceedings of British HCI 2016 Conference Fusion, Bournemouth, UK

                This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                Proceedings of the 30th International BCS Human Computer Interaction Conference
                HCI
                30
                Bournemouth University, Poole, UK
                11 - 15 July 2016
                Electronic Workshops in Computing (eWiC)
                Fusion
                Product
                Product Information: 1477-9358BCS Learning & Development
                Self URI (journal page): https://ewic.bcs.org/
                Categories
                Electronic Workshops in Computing

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