Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
April
2003
Publication date
(Print):
April
2003
Volume: 67
Issue: 2
Pages: 106-122
Article
DOI: 10.1509/jmkg.67.2.106.18604
SO-VID: 3986d9b8-2af0-4b25-91c7-03e654be76b6
Copyright © ©
2003