Role of Shopping Value on Green Image and Store Loyalty Relationship

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Abstract

This study aims at examining the role of shopping value in green image and store loyalty relationship. Convenience sampling using quota sampling was used to collect data of a sample of 565 consumers. Using structural equation modeling, it was found that shopping value mediates the relationship between green image of retailers and store loyalty. The result provides valuable insights to researchers and practitioners, and implications for future research directions and management of the retail industry are discussed.

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Author and article information

Journal

Title: Journal of ASIAN Behavioural Studies

Abbreviated Title: jABs

Publisher: e-IPH Ltd.

ISSN (Electronic): 2514-7528

Publication date Created: January 02 2018

Publication date (Electronic): January 04 2018

Volume: 3

Issue: 6

Page: 169

Article

DOI: 10.21834/jabs.v3i6.249

SO-VID: 3a5154c1-aa9b-481c-bd54-cd83301fbc52

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

History

ScienceOpen disciplines: Psychology,Urban design & Planning,Urban studies,General behavioral science,Cultural studies

Data availability:

ScienceOpen disciplines: Psychology, Urban design & Planning, Urban studies, General behavioral science, Cultural studies

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