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      Role of Shopping Value on Green Image and Store Loyalty Relationship

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      Journal of ASIAN Behavioural Studies

      e-IPH Ltd.

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          Abstract

          This study aims at examining the role of shopping value in green image and store loyalty relationship. Convenience sampling using quota sampling was used to collect data of a sample of 565 consumers.  Using structural equation modeling, it was found that shopping value mediates the relationship between green image of retailers and store loyalty. The result provides valuable insights to researchers and practitioners, and implications for future research directions and management of the retail industry are discussed.

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          Author and article information

          Journal
          Journal of ASIAN Behavioural Studies
          jABs
          e-IPH Ltd.
          2514-7528
          January 02 2018
          January 04 2018
          : 3
          : 6
          : 169
          Article
          10.21834/jabs.v3i6.249
          © 2018

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

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