Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

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Journal

Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: American Marketing Association (AMA)

ISSN (Print): 0022-2429

Publication date Created: April 2004

Publication date (Print): April 2004

Volume: 68

Issue: 2

Pages: 36-50

Article

DOI: 10.1509/jmkg.68.2.36.27794

PubMed ID: 11670861

SO-VID: 3a883037-c21a-4a6e-a0bc-735bf8bf9175

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