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Brand Equity of a Tourist Destination
Author(s):
Hwa-Kyung Kim
,
Timothy Lee
Publication date
Created:
February 2018
Publication date
(Electronic):
February 07 2018
Journal:
Sustainability
Publisher:
MDPI AG
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Hogrefe: Sustainability & Psychology
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60
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An Examination of Selected Marketing Mix Elements and Brand Equity
N. Donthu
,
S. Lee
,
B. Yoo
(2000)
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The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review
Kent B. Monroe
,
Akshay R Rao
(1989)
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The Measurement and Determinants of Brand Equity: A Financial Approach
Carol J. Simon
,
Mary W. Sullivan
(1993)
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Author and article information
Journal
Journal ID (publisher-id):
SUSTDE
Title:
Sustainability
Abbreviated Title:
Sustainability
Publisher:
MDPI AG
ISSN (Electronic):
2071-1050
Publication date Created:
February 2018
Publication date (Electronic):
February 07 2018
Volume
: 10
Issue
: 2
Page
: 431
Article
DOI:
10.3390/su10020431
SO-VID:
3aec876e-cf65-446d-a6e4-aea803cdf640
Copyright ©
© 2018
License:
https://creativecommons.org/licenses/by/4.0/
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