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      Islamic branding: A conceptualization of related terms

      Journal of Brand Management
      Springer Science and Business Media LLC

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          Convergence and divergence in consumer behavior: implications for international retailing

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            Asian management in the 21st century

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              Product Ethnicity: Revisiting the Match Between Products and Countries

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                Author and article information

                Journal
                Journal of Brand Management
                J Brand Manag
                Springer Science and Business Media LLC
                1350-231X
                1479-1803
                September 2010
                September 6 2010
                September 2010
                : 18
                : 1
                : 34-49
                Article
                10.1057/bm.2010.18
                3ba009f6-6db3-4ef3-be06-b4a87a4ae699
                © 2010

                http://www.springer.com/tdm

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