The Importance of the Brand in Brand Extension

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Journal

Title: Journal of Marketing Research

Abbreviated Title: Journal of Marketing Research

Publisher: JSTOR

ISSN (Print): 00222437

Publication date Created: May 1994

Publication date (Print): May 1994

Volume: 31

Issue: 2

Page: 214

Article

DOI: 10.2307/3152195

SO-VID: 3bfc7a36-718d-41a9-b1bb-cab36fbef257

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