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      Resolving the Capability—Rigidity Paradox in New Product Innovation

      Journal of Marketing
      American Marketing Association (AMA)

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          Market Orientation: The Construct, Research Propositions, and Managerial Implications

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            The Effect of a Market Orientation on Business Profitability

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              Prospering in Dynamically-Competitive Environments: Organizational Capability as Knowledge Integration

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                Author and article information

                Journal
                Journal of Marketing
                Journal of Marketing
                American Marketing Association (AMA)
                0022-2429
                October 2005
                October 2005
                : 69
                : 4
                : 61-83
                Article
                10.1509/jmkg.2005.69.4.61
                3c40d4da-5d10-43d3-b6ec-445483e15a7e
                © 2005
                History

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