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Ethnic segmentation and Spanish-language television
Author(s):
T. C. O’Guinn
,
RJ Faber
,
TP MEYER
,
Thomas O'Ouinn
,
Ronald J. Faber
,
Timothy P. Meyer
Publication date:
1985
Journal:
J Advert
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DOI::
10.1080/00913367.1985.10672961
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