Protest News and Facebook Engagement: How the Hierarchy of Social Struggle Is Rebuilt on Social Media

Abstract

This content analysis expands protest paradigm research, examining the relationship between Facebook user engagement and newspaper protest coverage. Stories not posted to social media housed more negative frames that delegitimized protesters. For select protests, Facebook users engaged more with articles with legitimizing content, suggesting users, like journalists, follow a paradigm that legitimizes some protests and marginalizes others. We discuss these implications and consider how engagement plays a role in a protest’s ability to gain visibility and public support. Findings show the media and the public marginalize movements within a framework that rebuilds a hierarchy of social struggle on social media.