Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making

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Journal

Title: Journal of Consumer Research

Abbreviated Title: J CONSUM RES

Publisher: University of Chicago Press

ISSN (Print): 0093-5301

ISSN (Electronic): 1537-5277

Publication date Created: December 1999

Publication date (Print): December 1999

Volume: 26

Issue: 3

Pages: 278-292

Article

DOI: 10.1086/209563

SO-VID: 3d5ad9ea-f0b1-4ba4-ad28-0059f01720dd

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