Oxide-supported Rh nanoparticles have been widely used for CO 2 hydrogenation, especially for ethanol synthesis. However, this reaction operates under high pressure, up to 8 MPa, and suffers from low CO 2 conversion and alcohol selectivity. This paper describes the crucial role of hydroxyl groups bound on Rh-based catalysts supported on TiO 2 nanorods (NRs). The RhFeLi/TiO 2 NR catalyst shows superior reactivity (≈15% conversion) and ethanol selectivity (32%) for CO 2 hydrogenation. The promoting effect can be attributed to the synergism of high Rh dispersion and high-density hydroxyl groups on TiO 2 NRs. Hydroxyls are proven to stabilize formate species and protonate methanol, which is easily dissociated into *CH x , and then CO obtained from the reverse water–gas shift reaction (RWGS) is inserted into *CH x to form CH 3CO*, followed by CH 3CO* hydrogenation to ethanol.
†Electronic supplementary information (ESI) available: Experimental details and supporting figures and tables. See DOI: 10.1039/c8sc05608k