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      Socially Desirable Response Tendencies in Survey Research

      , ,
      Journal of Marketing Research
      American Marketing Association (AMA)

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          Higher-order factors of the Big Five.

          Estimated factor correlations from 14 studies supporting the 5 factor, Big Five model of personality trait organization--5 studies based on children and adolescents, 9 on adults--were factor analyzed. Two higher-order factors were clearly evident in all studies. One was principally related to the Big Five trait dimensions Agreeableness, Conscientiousness, and Emotional Stability; the other, the dimensions Extraversion and Intellect. Two models, one for children and adolescents, the other for adults, were tested by confirmatory factor analysis with generally excellent results. Many personality theorists appear to have considered one or both of these 2 metatraits, provisionally labeled alpha and beta.
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            Thinking too much: Introspection can reduce the quality of preferences and decisions.

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              Pancultural self-enhancement.

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                Author and article information

                Journal
                Journal of Marketing Research
                Journal of Marketing Research
                American Marketing Association (AMA)
                0022-2437
                April 2010
                April 2010
                : 47
                : 2
                : 199-214
                Article
                10.1509/jmkr.47.2.199
                3df83dff-cbd0-4a4c-a207-851bbf17ea49
                © 2010
                History

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