51
views
0
recommends
+1 Recommend
0 collections
    0
    shares
      • Record: found
      • Abstract: not found
      • Article: not found

      Distinguishing between Perceiver and Wearer Effects in Clothing Color-Associated Attributions

      , ,

      Evolutionary Psychology

      SAGE Publications

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          Related collections

          Most cited references 35

          • Record: found
          • Abstract: not found
          • Article: not found

          The Adaptive Significance of Coloration in Mammals

           Tim Caro (2005)
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Effects of color on emotions.

              Bookmark
              • Record: found
              • Abstract: found
              • Article: not found

              Color and psychological functioning: the effect of red on performance attainment.

              This research focuses on the relation between color and psychological functioning, specifically, that between red and performance attainment. Red is hypothesized to impair performance on achievement tasks, because red is associated with the danger of failure in achievement contexts and evokes avoidance motivation. Four experiments demonstrate that the brief perception of red prior to an important test (e.g., an IQ test) impairs performance, and this effect appears to take place outside of participants' conscious awareness. Two further experiments establish the link between red and avoidance motivation as indicated by behavioral (i.e., task choice) and psychophysiological (i.e., cortical activation) measures. The findings suggest that care must be taken in how red is used in achievement contexts and illustrate how color can act as a subtle environmental cue that has important influences on behavior. ((c) 2007 APA, all rights reserved).
                Bookmark

                Author and article information

                Journal
                Evolutionary Psychology
                Evolutionary Psychology
                SAGE Publications
                1474-7049
                1474-7049
                July 2010
                July 2010
                : 8
                : 3
                : 147470491000800
                Article
                10.1177/147470491000800304
                © 2010

                Comments

                Comment on this article