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      Effects of the most useful offline-online and online-offline channel integration services for consumers

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      Decision Support Systems
      Elsevier BV

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          Validation of a New General Self-Efficacy Scale

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            Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

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              An Examination of Selected Marketing Mix Elements and Brand Equity

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                Author and article information

                Journal
                Decision Support Systems
                Decision Support Systems
                Elsevier BV
                01679236
                June 2021
                June 2021
                : 145
                : 113522
                Article
                10.1016/j.dss.2021.113522
                3e885c3c-4d66-4d68-adb0-440a74d9cb30
                © 2021

                https://www.elsevier.com/tdm/userlicense/1.0/

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