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      Positive Affect, Intertemporal Choice, and Levels of Thinking: Increasing Consumers' Willingness to Wait

      Author(s): ,
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      Publication date (Print):
      Journal: Journal of Marketing Research
      Publisher: American Marketing Association (AMA)

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          Delay of gratification in children

          W Mischel, Y Shoda, M Rodríguez (1989)
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            Temporal construal.

            Yaacov Trope, Nira Liberman (2003)
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              Out of Control: Visceral Influences on Behavior

              George Loewenstein (1996)
              Article 0 comments Cited 461 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing Research
                Abbreviated Title: Journal of Marketing Research
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2437
                Publication date Created: June 2011
                Publication date (Print): June 2011
                Volume: 48
                Issue: 3
                Pages: 532-543
                Article
                DOI: 10.1509/jmkr.48.3.532
                SO-VID: 3fc70e43-388d-4296-ad12-4406bc7dead9
                Copyright © © 2011
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